GEO · AI search insights
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The GEO illusion created by SoV
A big-data GEO research case. Even with the same top 5 AI citation sources, visibility differed 30x. We analyze, with a real case, what causes the GEO illusion that small data creates and how a big-data diagnosis leads to an optimization strategy.
ChrisMore stories · 37
InsightsCan you really trust a query you run once a day?
Insights on how to set the number of prompts and queries when measuring GEO data.
Chris
InsightsWebMCP: Is the era of the front end coming back?
In the age of AI agents, the web is no longer adequately served by a structure that is merely ‘readable.’ This outlines the limitations of the DOM-based web, how WebMCP transforms the web into an executable interface, and what marketers and product teams should be preparing right now.
Daniel
InsightsHow to buy in the age of AI search feat. OpenAI
The OpenAI ACP review describes the structural changes and choice-centered competition in which AI goes beyond recommendations to execute purchases.
Daniel
Insights“Is EEAT a concept or a structure?”
Trust in AI search is formed through sources that are repeatedly chosen, and a consistent citation structure is key rather than simple exposure.
Daniel
InsightsAI Search Analysis of 10 Million ChatGPT Citations
In AI search, the citation sources are rapidly changing, and designing exposure strategies based on major media is key for GEO.
Alex
InsightsReddit citations plummet on ChatGPT. In the era of AI search, how should the marketing channel mix be planned?
In the AI era, platform influence changes rapidly, so tracking the usability and sustainability of data is key, rather than just focusing on content.
Daniel
InsightsThe Future of Conversational Commerce: OpenAI Agentic Commerce
Agentic Commerce performs everything from search to payment using AI, and commerce competitiveness is shifting towards the ability to connect and execute with AI.
Daniel
InsightsTriple Conversion Rates Through GEO : HubSpot Proves the Importance of AI-Based Search Optimization
In the era of AI search, the effect of SEO decreases due to zero-click expansion, and the AEO strategy, which is cited in AI answers, is emerging as a key focus.
Hana
Insights[Google AP2] The AI payments revolution has begun..
AP2 allows AI to perform tasks from exploration to payment, enabling an AI-centric payment paradigm through a trust-based structure.
Hana
InsightsApple’s New AI Search Engine… Google Inside
Apple is preparing its own AI search while also leveraging Google's models to fully enter the AI search competition.
Hana
InsightsFinally touched down in Korea — time to try out Google AI Mode!
Google AI mode generates responses based on user intent and transforms search from link-centric to a conversational experience.
Hana
InsightsAEO, GEO, LLMO, AIEO...? Why are there so many AI SEO keywords?
In AI search, a data-driven integrated optimization strategy that creates repeated citations and conversions is key, rather than just terminology.
Dan
Insights[GEO Research] The Untapped Frontier of Mobile AI Search… "Who Will Capture This Market?"
Current AI search traffic is concentrated on desktop, and in the future, mobile GEO will emerge as a key competitive area.
Anna
Insights[AI Papers] Why Language Models Cant Say I Dont Know and ChainShifts Answer
AI hallucination arises from structural issues, and a trust-based response design that can say 'I don't know' is key.
Anna
InsightsWhere is Koreas top AEO·GEO company?
AEO·GEO is based on data-driven iterative validation, and large-scale query analysis determines the credibility of the outcomes.
Anna
InsightsHow GEO change SEO and Search Market?
In the era of AI search, citations become more important than clicks, and a strategic shift from SEO to GEO is essential.
Chris
InsightsGEO Success Stories!? Exploration
One-time exposure to AI is meaningless, and data validation based on reproducibility and consistency is important.
Chris
InsightsChina's AI Counterattack? Kimi K2 Overtaking OpenAI?
The latest LLMs are evolving beyond generative capabilities into execution-oriented agent structures.
Chris
Insights“Competitors do it 100 times? We actually tried 2 million queries with AI.”... ChainShift, changing the GEO landscape
AI recommendation results vary depending on the number of queries and context, making large-scale data analysis essential.
Amy
InsightsStudy of Mixture of experts(MoE)
MoE is a core architecture that expands model performance while maintaining computational efficiency.
Amy
InsightsWhat is TF-IDF… Can it read documents with just one word?
TF-IDF is a fundamental technique for determining important words within a document to understand the meaning of the text.
Roy
InsightsGoogle Search's “Game Changer” Arrives... MUVERA Algorithm Transforms SEO Landscape
Search is shifting from keyword-based to meaning-based vector search, and context-centered content becomes important.
Daniel
InsightsCapability Overhang: Overcome It with Prompting
AI performance depends on prompt design, and the planning-execution-review structure is key.
Daniel
InsightsWhen AI writes 90% of the code, what should PM/PO do? Anthropoid CPO talks about the requirements for “builders in the AI era.”
In the age of AI, the PM evolves from a planner to a builder who creates products using AI.
Chris
Insights“AI is getting more expensive... and cheaper at the same time?”
AI increases learning costs while decreasing inference costs, and the strategy for utilization determines competitiveness.
Amy
InsightsThe quiet beginning of the AGI season, and what we are missing
AI is evolving into an ecosystem of agents that autonomously execute actions beyond mere responses.
PG
InsightsThe LLMO Era is Coming: New Optimization Strategies for the AI Search Era
Search will shift to an AI summary focus, and content should be optimized for a chunk-based structure.
Chris
Insights“Query Fan-Out: Revolutionizing Google AI Search?”
AI search evolves into a structure that expands a single question into multiple queries to generate answers.
Chris
InsightsIt's top of search, why isn't it in ChatGPT?
SEO performance and AI exposure are different, and an AEO strategy is necessarily required depending on the industry.
Chris
InsightsThe beginning of AI search, GEO
Search competition is shifting towards securing AI's memory and mentions from clicks.
Anna
InsightsIn the age of AI search, it is now time to track “prompt volume.”
In the era of AI, prompt volume becomes a key metric in content strategy rather than search volume.
Daniel
InsightsAEO Guide: From Question-Centric Content Design to Structured Data
AEO is a strategy that optimizes the exposure of AI answers through structured data and Q&A content.
PG
InsightsCould we trust AI responses? The AEO era is coming.
In the era of AI responses, how a brand is mentioned becomes a key competitive advantage.
Daniel
Insights“AI searches can be manipulated? Methodology for managing answer rankings”
The ranking of AI responses changes according to prompt design, and optimizing questions becomes a new strategy.
Daniel
InsightsAI search, GEO is essential. Why your brand disappears from ChatGPT
In AI searches, brands become invisible in the market if they are not included in the answers.
Daniel
Insights“In an era where AI studies for us... universities are no longer places of learning.”
In the era of AI, education that fosters the ability to ask questions and make judgments becomes even more important than knowledge.
PG
InsightsOpenAI Shopping Research Analysis: A Preview of the AI Shopping Era
AI shopping is transitioning beyond SEO, with agent structures and user data-driven personalization becoming the key competitive advantage.
Daniel