- Brand introduction
- Chatto · Analyzing brand mentions and citations in AI search
- Website
- brand.example
- Tone of voice
- Friendly and specific. Explain materials and care in plain language.
- Words and claims to avoid
- Unsupported “best” or “only” claims and exaggerated benefits
- Reference materials
- Product information · Shipping and exchange policies · Official gift guide
Shared guidelines used across campaigns














cafe24 · Store













